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The Founders

Paul E. Holman was born in 1951 in Knoxville Tennessee.  Educated in Madison Heights Michigan (suburban Detroit).  Started selling home grown vegetables very young and GRADUATED to the “paper route”.  After finishing Lamphere High School in 1969, Paul plunged into a sales oriented career. From territorial sales director to  working in the hospitality business, Paul was looking for the ideal lifestyle.  

Personal tragedy caused Paul to re-evaluate his priorities.  Searching through a variety of opportunities, Paul pursued the blend of working with children, pets, and photography in volume settings. One thing he found unique about this opportunity was that it was a small enough market to “Be Marketed”, but large enough to support the lifestyle he desired.  That WAS his personal interpretation of what Visual Image is. 

In 1992, Paul, excited about the possibilities this new concept provided, looked for someone to recruit with a strong business background and an entrepreneurial bent.  Hearing Donald was interested in escaping the corporate pressure cooker, Paul shared his ideas and concepts for growing the business with Donald.  As they say, the rest is history!

Paul is the President of The Visual Image Inc. and has served in that capacity since 1994.  


Donald Holman was born in 1959 in Highland Park, Michigan.  At age 12, the family moved to Tennessee and Donald graduated from White County High School in 1977. Pursuing college and working part time at a variety of jobs, Donald eventually chose Wal*Mart management as his career path.  

When Donald started with the company, Wal*Mart only had 587 stores and Sam’s was unheard of.   Over the next few years, Donald pursued a varied career path within the corporate structure, working both in store management, and in new store planning and developing.  Loving the excitement of growth, Donald eventually wound up in the new stores division, traveling the country with a crew of specialists, opening new Wal*Mart stores.

After years of the corporate life, Donald was interested going in a new direction.  When approached by Paul about this new endeavor, they decided to use the Nashville market as the first test of the concept.  Success followed, along with a lot of improvements along the way.  Input came from many sources: franchisees, customers, employees, the lab, and the general flow of the business.  Donald made his mark in the standardizing of the processes and the paper flow, always striving for minimum paperwork but thoroughly coverage of the relevant numbers 

Donald is the Vice President and has served in that capacity since 1994.


The Home of The Visual Image is a “home” indeed. Located in a quaint Tennessee town less than two hours from Nashville, Home Office is the former Carter family Residence. Erected in 1924 one block off the bustling downtown “square” you often see in southern town, it was occupied until recently by descendants of the Carter Family. An Edwardian Style brick structure, the house was the last remaining private home on the main street in the “Historic Downtown” district.

Come by! You’ll see in the foyer and throughout the office the memories of families from all across the United States.


Tamara Young joined our team as Office Manager in February 2003.

Tamara brings with her an impressive resume' with 12 years experience in the Administrative field with Mass Mutual Life Insurance Company. Tamara spent her last 3 years at Mass Mutual in the Corporate Communications Department as the Audio/Video Communication Analyst where she worked closely with the photography department putting together presentations for training and the Presidents meetings.

Her duties include the normal bookkeeping responsibilities, accounts receivable and payable and supplies. Tamara trained throughout 2003 and has taken the responsibility of booking and passing portraits at childcare centers and pet facilities.


The Visual Image Photography, Inc.
100 East Bockman Way
Sparta, TN 38583
1.800.344.0323
LOCAL 931.836.2800
FAX 931.836.6279
EMAIL info@thevisualimageinc.com